Mind, Money and Marketing

Things that work in a crisis and beyond.

by Ward Willison
Art. Nr.: C-WW007

Approved by: NCCAOM, Standard Certificate

Language: English

Course Type: Recorded Webinar

Course Length: 1.5 h

Course Notes: Notes are provided with this course.

Access Period: Lifetime

0,00 € zzgl. MwSt

Mind, Money and Marketing

Course Overview

Are you prepared for a crisis such as a worldwide pandemic in your clinic? This video will show you ways to succeed now and in the future. This course is brought to you free and with a free CEU. Mental toughness, grit, and resilience are key components to hanging in long enough to win. Learn how to maintain perspective and get it back once lost. Adrenal response can take over with negative stress. Ward has extensive knowledge and training in these subjects and will walk you through how to work with and manage them. Businesses that run out of money have to shut. Ward has experience as a financial planner and he teaches the building blocks of a financial plan, leading to financial independence. Peek into Ward's well-received “Practice Management Series”. Classify your clinic and what you need to focus on. Long game marketing is the key. Many focus on the short game, which is a reason most clinics close. Examples of both are taught. Learn how to take your clinic online from scripts, what you can do; web services to use and what not to say. Ward’s shows his clinical numbers for the past few years and what a Covid-19 lockdown did to his clinic once it reopened, what changes he made and why, and thoughts of how his practice changed post Covid-19 lockdown. Ward is joined by Dr. John Stan for a discussion on new practitioners, the value of Toastmasters, things he did to stay in business, and much more. Join Ward in helping you to success in your life and practice.

Promo Video

Course Objectives

  • Manage and understand some of the emotions and cognition drives in stressful times (why do we freak out and what to do about it).
  • Understand the basic financial building blocks to financial independence and how to build a simple financial plan.
  • Learn Marketing strategies during stressful events and how to connect to patients and win them for life.
  • What has worked since returning to work and what to avoid at all cost.

Course Outline

0 hrs - 15 minBrief introduction, then introduce perspective, mindset, resilience, positive memory triggers.

15 min - 30 minHow lack of perspective and failing to notice will keep us stuck. How the adrenal response affect us and what we can do about it. How to build out your day-timer for mental stability.

30 min - 45 minBasics of financial planning. Build a financial plan, have short and long term goals, build an emergency fund, how to achieve financial independence. How to use the "Jars". Introduction to marketing and the separation on how you also run a business.

45 min - 1 hrsThree levels of a business and what to do in each. How to continue your practice, even if it's closed. How to market for the short and long game. What to avoid in your marketing. How to get a lot of referrals.

1 hrs - 1.5 hrsThings I have learned after I re-opened my clinic. The importance of implementing procedures and policies reflective of your Colleges regulations. How to language these to your clients and why that is important. My introduction from John Stan.


Success in Life and Practice—join Ward on a trip to your success: a business career, a near death accident, and apprenticing for 10 years with a master. His clinic does 2500+ clients with 3 months off a year, since 2008. Learn the processes that work!
Kurslänge 1.5h
Kurssprache English
Kurstyp Recorded Webinar